Aarón Díaz
Blanca Soto
Carlos Ponce
“Santa Diabla” is the big winner of Telemundo’s Premios Tu Mundo 2014
3:19 PMUnknown
Telemundo’s electrifying live broadcast of the third annual
“Premios Tu Mundo” (Your World Awards) from the American Airlines Arena in
Miami, Florida, celebrated fans’ vote for favorite actors, singers and TV
moments through a selection process that combined the power of television, web,
mobile and social media platforms. Music
and Television stars attended the much anticipated event hosted by Gaby Espino
and Aaron Diaz, which featured thrilling performances and appearances by
renowned artists, including Juanes, Lucero, Gerardo Ortiz and David Bisbal
among others. Top honors went to lead
actors Rafael Amaya and Gaby Espino who received Favorite Lead Actor
awards. On the music side, the Ortiz
brothers walked out with an award each, with Gerardo Ortiz taking Favorite
Norteño Artist and Kevin Ortiz taking Favorite Banda; while Favorite Pop Artist
went to Enrique Iglesias, who also won Party-Starting Song for his summer hit
“Bailando.” “Santa Diabla” was awarded
Novela of the Year and Best Bad Luck Moment, among other acting nods. Fans all over the world voted from 26
competing categories, and the complete list of winners, along with exclusive
content about this year’s event, can be found at PremiosTuMundo.com. Fans can continue to follow the excitement
via Twitter and Instagram @premiostumundo and Facebook.com/PremiosTuMundo, and
join the conversation at #PremiosTuMundo.
The evening started with a bang on the blue carpet as
Joseguillermo Cortines and the band Bachaco, the winner of Telemundo’s
“Buscando Mi Ritmo,” performed their original song “Tu” to the delight of the
crowd. Premios Tu Mundo opened with a
high energy performance by Yandel featuring his brother General Gadiel and
Farruko with DJ Ravi Drums interpreting the hit song “Plakito.” Colombian superstar Juanes, performed his
chart topping song “Una Flor;” Los Tucanes de Tijuana debuted “Señora de
Acero,” theme song of the upcoming Telemundo novela "Señora Acero;” and
iconic rock band La Ley reunited on the stage to sing their new song “Sin Ti,”
and their super hit “Duelo.” The evening
also featured a powerful performance by merengue royalty Olga Tañon and Elvis Crespo
united on stage. The show closed with
Alexis & Fido singing their popular hit song “Rompe la Cintura.” Lucero, Natalia Jimenez, Gerardo Ortiz, Davis
Bisbal and Gabriel Coronel also lit up the stage with memorable performances.
Telemundo continued to forge its reputation for innovative,
cutting edge initiatives which enhanced the social media experience of the
show. Telemundo brought in key
influencers from major social media outlets, including Facebook, Twitter,
Instagram, YouTube and others, to create customized content throughout the
show. Other social media promotional
features included the Vine Cam which delivered a 360-degree first-look of the
star arrivals on the blue carpet; a “Digital Backstage Lounge,” featuring
interactive social media stations to provide extended behind-the-scenes content
from the rehearsals and main show; and Twitter Mirrors, positioned in the
backstage and press room areas, giving the talent the opportunity to interact
and provide a “behind-the-scenes” perspective.
In a first-ever initiative, tweets by both fans and talent were featured
live on-air via remote control. In
addition, Telemundo launched its first Twitter Amplify campaign reaching U.S.
Hispanic social fans through highly targeted branded content. Capping off the night was the “Favorito De La
Noche” Award, which was awarded to the celebrity who received the most tweets
in support from the viewers.
